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Baskin Dim Bulb branding advertising social media business strategy: Buy It Anyway

I have the utmost respect for an author -- or any artist -- who is willing to throw away the easy conventions of success, and embrace new, untested models.  Think of the mass of musicians who keep coming out with what's effectively the same songs, over and over, or the directors who "specialize" in repeating car stunts in one action movie after another.  There's lots of money in sticking to form and producing version x in a predictable, safe, never-ending series.

Mieville is different. 

While he's been categorized into a literary movement called The New Weird, his latest book proves that he doesn’t want to be labeled.  He has the guts and the creativity to invent something different, and for that, he deserves our support.  We should want to take risks with artists who are wildly inventive, dedicated, and unique. 

I gave up on "The City & The City."  But please buy it anyway.

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